Hijack Unfavorable Terms & Buzzwords
When the right is guilty of major offenses, it is hard to insulate their base from hearing about them. So one tactic they use to combat that is to "hijack" terms and falsely label opponents with the term instead.The most common hijacked term of course is "Fake News". Wonky liberal pundits have also often referred to Donald Trump and Republicans as "gaslighting" their base especially during the Big Lie on the 2020 election. And eventually, the right responded by starting to use the term but falsely claiming the left does it.